It would be difficult to understand many aesthetic assessments in popular culture these days without a good grasp of the concepts of cheese, cheesy and cheesiness. I go on to contend that these concepts, properly understood, serve as helpful test cases concerning some important issues in contemporary aesthetics, such as the paradox of negative art and the contentious debate between intentionalists and anti-intentionalists.Īnti-intentionalism, camp, cheesiness, kitsch, high art, intention, intentionalism, low art, paradox of negative art, performance, popular culture Along the way I draw attention to the important roles of cultural/historical context, background knowledge, and especially artist's intentions as they are relevant to aesthetic assessments involving cheese and related concepts. I offer an analysis of these concepts, distinguishing them from nearby concepts like kitchy and campy. How is this possible? The concepts of cheese, cheesy, and cheesiness play an important and increasingly ubiquitous role in popular culture today. How come? To call something cheesy is, ostensibly, to disparage it, and yet cheesy acts are some of the most popular in popular culture today. Memphis Elvis is cool Vegas Elvis is cheesy.
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June 2023
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